NomNomNow Reviews: Doesn’t Your Pet Deserve The Freshest Food?

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NomNomNow box with dogDo you consider fresh pet food merely a glorified version of table scraps? Think again! Fresh dog and cat food isn’t just a fad. It’s a fantastic way to keep your pet as healthy and happy as possible.

We tested out NomNomNow on one of our own. What’s our verdict on this all-natural cat and dog food?

Visit NomNomNow’s Website

Article Overview

NomNomNow

4.6 / 5
NomNomNow
Variety 4.6
Nutritional Value 5.0
Pricing 4.0
Customer Support 5.0
Customization 4.5

Pros

  • Great variety of meals, including grain-free and gluten-free options
  • Food prepared in-house every week (never frozen)
  • Only service to offer single-serve meal portions
  • Auto-shipping and you can pause or cancel anytime
  • Free shipping
  • Made in the USA
  • Good customer support with access to pet nutritionists via live chat, phone and email
  • 1% of sales go toward pet nutrition research

Cons

  • Must contact customer support to customize recipe combinations and portion sizes (can’t do it via website)
  • Can’t select your shipping day of the week

Key Features

  • Fresh meals made with all-natural ingredients
  • All meals are pre-portioned
  • Four recipes to choose from — Beef, Turkey, Chicken and Pork
  • Chicken or beef jerky treats available (made with USDA certified meats)
  • All ingredients and nutritional content is listed on website
  • Care-grade guarantee — if you don’t see the difference a fresh diet can make after 30 days of eating NomNomNow, they’ll buy your pet’s next diet (up to $40)
  • All packaging is recyclable

Price

NomNomNow bases its pricing on your dog’s age, weight and target weight. The following price* is based on the profile of a mixed-breed male, 7 years old, 24 pounds, healthy size, no health problems or allergies.

Coupon

Our readers have access to save 20% off your first order of NomNomNow, Just use this link to get started!

Gut Health Products

NomNomNow has launched a dog-specific gut microbiome test kit and a line of dog probiotics. Combined with NomNomNow’s healthy dog food, these products can further improve your dog’s digestive and overall health.

Dogs suffering from digestive and skin problems, including diarrhea, gas, vomiting, inflammatory bowel disease, constipation, food sensitivities and itchy skin, could be missing critical healthy bacteria in their gut. If this sounds like your dog’s health issues, they could benefit from NomNomNow’s gut microbiome test and probiotic.

Note: We have not tested these gut health products from NomNomNow.

Insights Gut Microbiome Test

Insights Gut Microbiome Test kitFirst, it helps to know what healthy bacteria are missing in your pet’s gut. That’s where the science-based Insights Gut Microbiome Test for dogs and cats comes in handy.

How Does It Work?

You order this at-home test kit online, collect a sample of your pet’s feces and mail it back to NomNomNow’s lab. Then the lab analyzes the levels of known bad and healthy bacteria in your pet’s gut and gives you detailed results.

How Do These Results Help?

If you discover that your dog’s levels of a certain healthy bacterial strain (for example B. animalis, which helps to keep diarrhea at bay) are low compared to healthy dogs, you can find a probiotic containing this specific bacterial strain to get your dog’s gut back to a healthy balance.

Price

Probiotic Support

Probiotic Support productFormulated by its expert team of veterinary nutritionists and microbiologists, NomNomNow’s Probiotic Support is a blend of 7 different strains of live healthy bacteria (and a prebiotic).

You can use this probiotic product to improve an imbalance of healthy bacteria in your dog’s gut, which you could discover from the gut health test. You can also sprinkle this tasteless powder on your dog’s food every day to help maintain normal digestive and immune function.

Price

Learn more about how probiotics benefit a dog’s health and additional probiotic products in our best probiotics for dogs reviews.

Tiny’s Personal Experience

NomNomNow gave us a free one-month supply of dog food to test out on one of our Canine Journal family members. Here’s our unbiased review.

Tiny the dog on bed

Pet Profile

Name: Tiny
Age: 6
Gender: Male
Breed: Supposedly a mix of Pug and Cocker Spaniel, but who knows?! He looks like a black lab puppy.
Weight: 24 lbs (his ideal weight)
Health Concerns: Occasional digestive problems and blocked anal glands.
Personality: Active, very playful and a bit high-strung. He’s my shadow 24/7 and is extremely friendly with people (not so much my two cats, though!).

Getting Started

I jumped at the chance to put Tiny on a fresh food diet. I have to confess, I’ve been a kibble pet parent for years, so this was a big change for me and Tiny. Like most dogs, he’s never been excited about his kibble and always begs for “real-people” food. I couldn’t wait to see how he’d react to higher quality (and surely more tasty) food.

Once I placed my order, NomNomNow sent me a same-day, follow-up email asking for more details about Tiny, including his activity level, gender, breed, current dog food and anything else you want them to know about your dog. Once I submitted that information, they processed my order and emailed me the delivery date.

Getting Started Screenshot

Nom Nom Now Unboxing

On delivery day, they sent me a reminder email in the morning. The box arrived as promised, full of individually sealed meals that were kept fresh with two huge, reusable cooling packs. There was also a handy instruction booklet that included nutritional information and tips for transitioning your dog to the NomNomNow diet.

Nom Nom Now Unboxing photos

Tiny’s snout was buried in the box, and his tail was going a mile a minute! But first I had to put 2 weeks worth of food in the freezer and the remainder in my fridge. A word of warning, once you take the meals out of the box, they warm up pretty quickly so make sure you get them put away soon after you open the box.

They give you a week’s worth of starter packs, which contain half the regular portion of their food. You mix this with your existing dog food twice a day for a week to help make the transition easier on his digestive system. I opted for the beef mash for his meals, but they also sent me samples of their four other recipes to try out.

It’s Finally Feeding Time!

Tiny’s first meal was a big hit. The food came well-sealed, and all the ingredients looked and smelled very fresh. He was beyond excited to see what all this fuss was about and gobbled up everything in no time. But would he be this enthusiastic after a few meals?

Video: NomNomNow Unboxing

See how it looks out of the box and find out if our test pups gobbled it up or not…

Week One Update

I’m happy to report that Tiny is still a huge fan of his NomNomNow meals after a week of transition meals. After a few days, he even started spitting out the kibble on the floor to get to the good stuff! I tried to get this on video, but he wouldn’t perform on cue.

I had been worried about potential digestive issues with a pretty drastic diet change, but the side effects were surprisingly minimal. On Day 3, his tummy seemed a bit unsettled, but by Day 4 he was back to normal.

Now it’s time to cut out the kibble entirely. I’m sure he won’t miss it!

Week Four Update

I’m happy to report that Tiny still loves his new diet, and I’ve even noticed that his coat is looking healthier than ever!

How’s Customer Service?

I have to say, NomNomNow’s customer support far exceeded my expectations. They sent me an email making sure my delivery went smoothly and a few others to check on our progress.

After the first week, Matt, my NomNomNow account manager, sent me a text checking in on how the new meal program was going and giving me his direct line in case I needed anything. If you don’t want to receive texts, you can opt in or out when you place your order or by updating your account.

NomNomNow also has nutrition specialists to answer any of your questions along the way, and they were super helpful, knowledgeable and quite friendly. I couldn’t be more pleased with the entire experience. This company really seems to be passionate about their products — and your pet.

What Do Customers Think Of NomNomNow?

Positive Reviews

I have never seen our pups Scarlett & Rhett so excited about their food. It’s a quality, non-processed food that our pups love. I feel great knowing they’re eating healthy and nutritious food. The company’s customer service is top notch. They reply quickly and if you’re going on vacation you can arrange for extra meals to be delivered so they won’t miss their NomNom while you’re away. – Theresa, Trustpilot 3/8/2018

My parent’s dog loves this food. They have said she is more spunky and her coat is even more silky since she started eating NomNomNow. Also, she loves the food and goes wild every time they open a pouch. NomNomNow is helping their dog live her best life. Highly recommended! – Kendall H., Google Reviews 2/2018

Negative Reviews

I signed up for NomNomNow dog meals at the suggeston of my veterinarian. My vet wanted to see if it was a good service. I signed up and the company sent me a date for delivery. NO MEALS WERE DELIVERED. When I went to set up my account the inital password they gave me didn’t work. The company said I requested my account to be deactivate – NOT TRUE. I tried to contact the company regarding my issues online, which apparently only works through Ibooks. When I see my vet next I am going to let him know about my bad experience with the company. – Denise H., Trustpilot 3/8/2018

These people won’t let us unsubscribe..we told them multiple times we don’t want it anymore but they continue to send us boxes and continue to take our money. – Nick M., Google Reviews, 2/2018

People Can Eat This Pet Food Too!

See what the creators of San Francisco-based NomNomNow (and their pets) have to say about their venture that’s now expanded to all 48 contiguous states.

How Does NomNomNow Compare?

Visit NomNomNow’s Website

NomNomNow is an excellent choice for cat and dog food delivery if you’re looking for fresh, human-grade meals for your pet. It has among the widest variety of recipes and has fantastic customer support. You can customize portion sizes and combine recipes in your deliveries. This service is, however, on the pricey side.

If you want to see alternatives to NomNomNow for your pup, be sure to read our article comparing the best dog food delivery services, which includes all-natural kibble, high-end dog food you’ll find at your local store and more. But if you are looking for fresh delivered cat food, NomNowNow is your best bet.

Why are you considering home delivery of your pet food?

Disclaimer: The information provided through this website should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, you should consult your health care provider.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

Sally holds a BA in English from James Madison University and began her 25-year writing career as a grad student at the UNC-Chapel Hill School of Journalism & Mass Communications. She’s been a pet parent since college years (and spent her whole childhood with pets).

Now as a parent of two teenagers, she’s made sure to raise her daughters to learn how to love and care for pets (and other animals) in the most responsible and loving ways. As a result, she and her daughters now have 5 rescued dogs and cats who essentially rule their home! Sally has also volunteered over the years to help raise funds for various animal nonprofit organizations.

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Jeff
DON’T WASTE YOUR MONEY – Worst food I have ever tried to feed my cats. Complete waste of money. My cats refused to eat the food, so I tried feeding it to starving feral cats that also refused to eat the food. I have resorted to letting raccoons in the woods pick and choose what parts they will eat since they will not even eat all of it (only the some of the pieces of chicken). I know nothing about the company’s service or the quality of food they provide for dogs, but if you have cats PLEASE don’t waste your money. The food is GARBAGE!!!! TRUST ME ON THIS!!!!
Stacy Shelton
Unfortunatly since you have rated Nom Nom, they have changed their packaging and their Chicken Chow Wow. The new packaging is a NIGHTMARE. The package does not open properly and you immediately get it all over your hands. Then when trying to empty the package, it enlarges and you cannot pour it out. It ends up all over the counter. They have also started making the pieces of chicken in the above mentioned item huge. Smaller dogs cannot eat it, forcing the owner to either put it in food processor or tear it up by hand. I’ve reached out to the company several times. They don’t care if it is a worse experience. Will be leaving them.
Diane
My two dogs, one is 7 and one is 2 have never experienced any food intolerances or allergies. I switched to NomNom because I could get a formula that didn’t have legumes or potatoes. They are labradoodles. I transitioned them as suggested, but my dogs never got over the diarrhea. I tied for 4 weeks and two deliveries to make this work. I finally took them off and made home cooked ,Pamela’s for a week. After their poop firmed up I tried to re-introduce. Diarrhea after day one of 1/4 of a bag mixed in with my home cooked meals. I suspect rotten food or a severe intolerance to their nutrition additives(vitamins and minerals). They won’t issue any refunds or buy my new food as this article suggests. Very disappointed and a total waste of money and time.
Kimberly Alt (Admin)
I’m sorry, Diane. On NomNomNow’s homepage it states, “See the difference a fresh diet can make after 30 days of eating NomNomNow. If you don’t, we will buy your pet’s next diet.* * Max value of $40. Must show proof of receipt.” I’m not sure why the company won’t honor this for you. Have you tried reaching out to its customer service?
care@nomnomnow.com
415-991-0669
Pissed off
This is the absolute worst food company you can feed to your animal that is if you love it at all. The service of customization was a limit of 2 choices for cats. And they don’t care for their customers, in terms of feedback, I wasted about $100 in just wasted products with it going to the trash since my cat refused to this disgusting food since I know for sure no other animal will. I only hope it gets shut down soon or get into bankruptcy. GARBAGE and TRASH is what this is!!
Shannon
I’m also a big fan of fresh food and started off extremely happy with nomnomnow. Unfortunately that all changed when I noticed most of the packages felt light in a shipment.

My dog seemed constantly hungry and I thought it was just because she lived the food so much. I did contact customer support and they said they would increase the calories per meal in the next shipment. But when it came I noticed that most of the meals just seemed to feel so much lighter than before and had significantly less meat and more potatoes, sweet potatoes, and veggies than usual.

I checked the account to see how many calories she should be getting and what the packages should weigh. I weighed each of the remaining packages (accounting for the package weight) and was shocked to find that – despite each package being marked with the same net weight of 175 grams – they ranged from 110 grams to 224 grams, with most being under 150 grams! No wonder she was always hungry.

I contacted customer service and the young lady seemed truly shocked. She said she contacted the production manager and let them know about the issue and said my next shipment would be free of charge. I then had to weigh out her meals twice per day instead of having convenient pre-portioned packs that I was paying a large amount to have.

I used up my week+ of emergency meals but made it to the next shipment only to find that it also ranged from 94 grams to 220. With the difference in weight per meal, in total this shipment was short 4 entire meals. Not only was I not getting the convenience or portions I paid for, I was not even getting the amount of food I paid for. Worse yet, my 19 lb dog was being undernourished.

I attempted to contact my account manager again to let her know that the problem reoccurred and asked that she please do whatever necessary to bring this to the right people’s attention, but instead my email was directed to someone else who just agreed to cancel my account. I don’t believe this issue was looked into any further by them.

If you are receiving or are interested in receiving nomnomnow, I caution that when you receive each shipment that you know what the weight of each meal should be and weigh each package to ensure that you are getting the correct portions. Your account detail page should state what the net weight of each package should be (be sure to weigh an empty package as well to account for packaging weight, which was 11 grams for me).

Jane
This company was great at first. My family has 2 dogs and we were happy, until we decided that it wasn’t enough food and our dogs were still hungry. so we asked them if we could increase the amount of food that we were buying. our first delivery we noticed that the food was, I would compare it to watery soup. what they did was they filled it up with water so that it seemed like it was heavier instead of giving more food …and they charged us for the weight. so when I brought it to their attention, all I can say was that it was the worst customer service I have ever dealt with . They were very condescending I will never order from them again
Jean
Beware this company. Their delivery service is NOT good. Food does not arrive on time and indeed can arrive an entire day late after sitting in the back of some hot truck for over 24 hours with only a couple of ice packs to keep the food fresh. That may not be a problem if you live in Alaska in the winter but here in Southern California in the summer, with 90 degree plus temperatures, food goes bad very quickly. And, then on top of that, Nom Nom can’t seem to get you replacement shipments until your next delivery date, which is of no help if you have no food to feed your dogs and have to run out to the store and scramble to find something for them to eat that won’t upset their stomachs given a sudden change in diet. We all know that changes to a dog’s diet can truly upset their stomach. NOM NOM even makes a point of instructing their customers to introduce Nom Nom food into the dog’s diet slowly.

Also, I believe this company is trying to cut corners. Case in point above – an undependable delivery service. And, I found that their Beef Mash meal was proportionately off i.e. mostly potatoes and not really much of Beef. It should be called Shepard’s Pie, the poor man’s version.

S. Shelton
I signed up with them and was quoted one price, when I went back on the site they had raised the price by almost $100 a month. When I called them, they said they didn’t know why I was quoted that price because the higher price was the right one. I had to cancel before I even got to try it. Very frustrated with this company.
Nicole
Hi there! I’m curious about your 4-week update. Did Tiny continue to like NomNomNow? Did you decide to keep the diet or move on to something else? I’m considering a fresh food diet for my Golden Retriever and would love to hear your experience!