Nom Nom Reviews: Doesn’t Your Pet Deserve The Freshest Food?

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Nom Nom Variety Packs (Caption: Nom Nom Dog Food Review)Do you consider fresh pet food merely a glorified version of table scraps? Think again! Fresh dog and cat food isn’t just a fad. It’s a fantastic way to keep your pet as healthy and happy as possible.

We tested out Nom Nom on one of our own. What’s our verdict on this all-natural cat and dog food?

Visit Nom Nom’s Website

Article Overview


4.6 / 5
Variety 4.6
Nutritional Value 5.0
Pricing 4.0
Customer Support 5.0
Customization 4.5


  • Great variety of meals, including grain-free and gluten-free options
  • Food prepared in-house every week (never frozen)
  • Only service to offer single-serve meal portions
  • Auto-shipping and you can pause or cancel anytime
  • Free shipping
  • Made in the USA
  • Good customer support with access to pet nutritionists via live chat, phone and email
  • 1% of sales go toward pet nutrition research


  • Must contact customer support to customize recipe combinations and portion sizes (can’t do it via website)
  • Can’t select your shipping day of the week

Key Features

  • Fresh meals made with all-natural ingredients
  • All meals are pre-portioned
  • Four recipes to choose from — Beef, Turkey, Chicken and Pork
  • Chicken or beef jerky treats available (made with USDA certified meats)
  • All ingredients and nutritional content is listed on website
  • Care-grade guarantee — if you don’t see the difference a fresh diet can make after 30 days of eating Nom Nom, they’ll buy your pet’s next diet (up to $40)
  • All packaging is recyclable


Nom Nom bases its pricing on your dog’s age, weight and target weight. The following price* is based on the profile of a mixed-breed male, 7 years old, 24 pounds, healthy size, no health problems or allergies.


Our readers have access to save 20% off your first order of Nom Nom, Just use this link to get started!

Gut Health Products

Nom Nom has launched a dog-specific gut microbiome test kit and a line of dog probiotics. Combined with Nom Nom’s healthy dog food, these products can further improve your dog’s digestive and overall health.

Dogs suffering from digestive and skin problems, including diarrhea, gas, vomiting, inflammatory bowel disease, constipation, food sensitivities and itchy skin, could be missing critical healthy bacteria in their gut. If this sounds like your dog’s health issues, they could benefit from Nom Nom’s gut microbiome test and probiotic.

Note: We have not tested these gut health products from Nom Nom.

Insights Gut Microbiome Test

Nom Nom Now Insights Gut Microbiome TestFirst, it helps to know what healthy bacteria are missing in your pet’s gut. That’s where the science-based Insights Gut Microbiome Test for dogs and cats comes in handy.

How Does It Work?

You order this at-home test kit online, collect a sample of your pet’s feces and mail it back to Nom Nom’s lab. Then the lab analyzes the levels of known bad and healthy bacteria in your pet’s gut and gives you detailed results.

How Do These Results Help?

If you discover that your dog’s levels of a certain healthy bacterial strain (for example B. animalis, which helps to keep diarrhea at bay) are low compared to healthy dogs, you can find a probiotic containing this specific bacterial strain to get your dog’s gut back to a healthy balance.


Probiotic Support

NomNom's Probiotic Support PackageFormulated by its expert team of veterinary nutritionists and microbiologists, Nom Nom’s Probiotic Support is a blend of 7 different strains of live healthy bacteria (and a prebiotic).

You can use this probiotic product to improve an imbalance of healthy bacteria in your dog’s gut, which you could discover from the gut health test. You can also sprinkle this tasteless powder on your dog’s food every day to help maintain normal digestive and immune function.


Learn more about how probiotics benefit a dog’s health and additional probiotic products in our best probiotics for dogs reviews.

Tiny’s Personal Experience

Nom Nom gave us a free one-month supply of dog food to test out on one of our Canine Journal family members. Here’s our unbiased review.

Tiny the dog on bed

Pet Profile

Name: Tiny
Age: 6
Gender: Male
Breed: Supposedly a mix of Pug and Cocker Spaniel, but who knows?! He looks like a black lab puppy.
Weight: 24 lbs (his ideal weight)
Health Concerns: Occasional digestive problems and blocked anal glands.
Personality: Active, very playful and a bit high-strung. He’s my shadow 24/7 and is extremely friendly with people (not so much my two cats, though!).

Getting Started

I jumped at the chance to put Tiny on a fresh food diet. I have to confess, I’ve been a kibble pet parent for years, so this was a big change for me and Tiny. Like most dogs, he’s never been excited about his kibble and always begs for “real-people” food. I couldn’t wait to see how he’d react to higher quality (and surely more tasty) food.

Once I placed my order, Nom Nom sent me a same-day, follow-up email asking for more details about Tiny, including his activity level, gender, breed, current dog food and anything else you want them to know about your dog. Once I submitted that information, they processed my order and emailed me the delivery date.

Getting Started Screenshot

Nom Nom Unboxing

On delivery day, they sent me a reminder email in the morning. The box arrived as promised, full of individually sealed meals that were kept fresh with two huge, reusable cooling packs. There was also a handy instruction booklet that included nutritional information and tips for transitioning your dog to the Nom Nom diet.

Nom Nom Now Unboxing photos

Tiny’s snout was buried in the box, and his tail was going a mile a minute! But first I had to put 2 weeks worth of food in the freezer and the remainder in my fridge. A word of warning, once you take the meals out of the box, they warm up pretty quickly so make sure you get them put away soon after you open the box.

They give you a week’s worth of starter packs, which contain half the regular portion of their food. You mix this with your existing dog food twice a day for a week to help make the transition easier on his digestive system. I opted for the beef mash for his meals, but they also sent me samples of their four other recipes to try out.

It’s Finally Feeding Time!

Tiny’s first meal was a big hit. The food came well-sealed, and all the ingredients looked and smelled very fresh. He was beyond excited to see what all this fuss was about and gobbled up everything in no time. But would he be this enthusiastic after a few meals?

Video: Nom Nom Unboxing

See how it looks out of the box and find out if our test pups gobbled it up or not…

Week One Update

I’m happy to report that Tiny is still a huge fan of his Nom Nom meals after a week of transition meals. After a few days, he even started spitting out the kibble on the floor to get to the good stuff! I tried to get this on video, but he wouldn’t perform on cue.

I had been worried about potential digestive issues with a pretty drastic diet change, but the side effects were surprisingly minimal. On Day 3, his tummy seemed a bit unsettled, but by Day 4 he was back to normal.

Now it’s time to cut out the kibble entirely. I’m sure he won’t miss it!

Week Four Update

I’m happy to report that Tiny still loves his new diet, and I’ve even noticed that his coat is looking healthier than ever!

How’s Customer Service?

I have to say, Nom Nom’s customer support far exceeded my expectations. They sent me an email making sure my delivery went smoothly and a few others to check on our progress.

After the first week, Matt, my Nom Nom account manager, sent me a text checking in on how the new meal program was going and giving me his direct line in case I needed anything. If you don’t want to receive texts, you can opt in or out when you place your order or by updating your account.

Nom Nom also has nutrition specialists to answer any of your questions along the way, and they were super helpful, knowledgeable and quite friendly. I couldn’t be more pleased with the entire experience. This company really seems to be passionate about their products — and your pet.

What Do Customers Think Of Nom Nom?

Positive Reviews

I have never seen our pups Scarlett & Rhett so excited about their food. It’s a quality, non-processed food that our pups love. I feel great knowing they’re eating healthy and nutritious food. The company’s customer service is top notch. They reply quickly and if you’re going on vacation you can arrange for extra meals to be delivered so they won’t miss their NomNom while you’re away. – Theresa, Trustpilot 3/8/2018

My parent’s dog loves this food. They have said she is more spunky and her coat is even more silky since she started eating NomNom. Also, she loves the food and goes wild every time they open a pouch. NomNom is helping their dog live her best life. Highly recommended! – Kendall H., Google Reviews 2/2018

Negative Reviews

I signed up for NomNom dog meals at the suggeston of my veterinarian. My vet wanted to see if it was a good service. I signed up and the company sent me a date for delivery. NO MEALS WERE DELIVERED. When I went to set up my account the inital password they gave me didn’t work. The company said I requested my account to be deactivate – NOT TRUE. I tried to contact the company regarding my issues online, which apparently only works through Ibooks. When I see my vet next I am going to let him know about my bad experience with the company. – Denise H., Trustpilot 3/8/2018

These people won’t let us unsubscribe..we told them multiple times we don’t want it anymore but they continue to send us boxes and continue to take our money. – Nick M., Google Reviews, 2/2018

People Can Eat This Pet Food Too!

See what the creators of San Francisco-based Nom Nom (and their pets) have to say about their venture that’s now expanded to all 48 contiguous states.

How Does Nom Nom Compare?

Visit Nom Nom’s Website

Nom Nom is an excellent choice for cat and dog food delivery if you’re looking for fresh, human-grade meals for your pet. It has among the widest variety of recipes and has fantastic customer support. You can customize portion sizes and combine recipes in your deliveries. This service is, however, on the pricey side.

If you want to see alternatives to Nom Nom for your pup, be sure to read our article comparing the best dog food delivery services, which includes all-natural kibble, high-end dog food you’ll find at your local store and more. But if you are looking for fresh delivered cat food, Nom Nom is your best bet.

Why are you considering home delivery of your pet food?

About The Author:

Sally holds a BA in English from James Madison University and began her 25-year writing career as a grad student at the UNC-Chapel Hill School of Journalism & Mass Communications. She’s been a pet parent since college years (and spent her whole childhood with pets). Her work has appeared in many notable media outlets, including The Washington Post, Entrepreneur, People, Forbes, Huffington Post, and more.

Now as a parent of two teenagers, she’s made sure to raise her daughters to learn how to love and care for pets (and other animals) in the most responsible and loving ways. As a result, she and her daughters now have 5 rescued dogs and cats who essentially rule their home! Sally has also volunteered over the years to help raise funds for various animal nonprofit organizations.

Disclaimer: The information provided through this website should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, you should consult your health care provider.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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Dublin Guy
August 9, 2020 8:02 am

Terrible. They came on like gangbusters when you subscribe, texting how great they are and introducing themselves and telling you how much they care. But, I noticed their punches leak. I had to toss three away. I tried texting back the “oh so caring” rep who had been texting me so often at the start, but no response. I tried calling “customer support”. No answer, just a recording, and no one was there. I canceled my subscription after the trial but there was no clear way to cancel. I went to Farmer’s Dog and have had a much better experience.

July 31, 2020 1:13 pm

The last 3 out of 5 orders have been incomplete. In addition, my latest order is delayed and still hasn’t arrived. This is FRESH FOOD and is supposed to be delivered on time at the risk of spoiling. Customer service said there is nothing they can do and won’t be able to ship another order out until the following week. Really?? What are my dogs supposed to eat? Their suggestion was to cook the food myself. If something defines POOR customer service, this is it. I highly discourage anyone from ordering from NomNomNow because they have ZERO customer service. There are other fresh food pet delivery options and I suggest going with them instead.

Christa Friend
May 19, 2020 9:23 pm

Well i can say this company shocked me. My dodson is so picky ive tried everything. shes a fluffy gal haha and allergic to alot. she hates dog food. i decided to try this as a last effort. and that gal ate it up 1st time. i posted the video on their instagram. she is finally happy to eat and shes been eating only nomnom turkey mash and nomnom turkey and beef treats. her energy is improving her eyes arent itchy her coat is shiny. amazing amazing. i dont give reviews alot. i have to truly love the.product yes its a little expensive but so worth it to see my baby able to play like shes 1 again. Im a happy Dog mom! Thanks Nom Nom

December 9, 2019 12:17 pm

Worst customer service ever. Don’t try to call them, you’ll only get voicemail. My dog’s food delivery was delayed. Since it was already shipped, all the tracking info on the website was gone. I tried calling 4 times over 2 days during different hours, always got voicemail. When I emailed them, they said that it was no longer in their hands and that I should call fedex, but guess what, since nomnom removed the shipping information once they sent it out for delivery, I didn’t have any information. Fed up with never being able to get someone on the phone and useless email support, I told them to cancel my account and cancel all orders. Guess what? They DID NOT cancel my account. They decided to freeze my account just in case I want to come back? I switch to Myollie, same food, same cost, same quality and much better customer service. It’s a huge hassle to get rid of nomnom since they refuse to accept that I want to cancel and continue to send me emails. I regret ever using this service.

Janet McDonough
November 15, 2019 7:33 pm

I find that the meals I’ve received for my dog from NomNomNow are excessively high in carbs. My comment relates to the Turkey dinners and the Beef ones as well.

Anna D
November 13, 2019 5:06 pm

I am really surprised to read the bad reviews here. My dog absolutely loves this food and until now he has turned his nose up at everything. We have tried every premium and high-end dog food out there, delivery services, subscription services, prepacked raw, raw dehydrated. But he loves the food from NomNomNow. Not to mention that his poops are glorious! My boxes arrive intact and I love the single meal packaging. To counter the reviewer who said the food gets on her hands, I use scissors to slice of the end and then just wiggle the food into the bowl. Definitely less messy than any of the other subscription services (and we’ve tried them all).

Meredith L
September 25, 2019 1:56 pm

I have been trying the different fresh food companies to see what works best for my dogs and out of the 4 I have tried, not only is this the absolute worst and customer service is terrible, but my dogs became so ill I had to take them to the vet. One of my dogs threw up a whole day then had diarrhea for a week. My other 2 had diarrhea for a week. Even my trusty pumpkin couldn’t stop the diarrhea. $250 at the vet and carpet $150 carpet cleaning so this was a very expensive trial. I change foods regularly to give my dogs well-rounded nutrition and this has never ever happened before to us with any food. Customer service never answers their phone. Then when I finally got a person, she asked me a bunch of questions then almost ended the call. I had to ask for the refund directly. Now, 2 weeks later, I still don’t have my refund although she said she processed it while I was on the phone. The worst experience I have ever had with a company.

Lorri Watson
August 15, 2019 10:25 am

My dogs are my life, so I researched dog food. I really thought I had found something great. However I have not been happy with them, since day one. I did give them 3 months, but I was just getting more and more dissatisfied. First off, When I subscribed, the meal plan was 30.00-40.00 (I cant remember the exact amount). Then I seen then advertise for 20.00 for your pups first delivery. I messaged them and inquired about it. They said they would correct it, however according to my account with them, they did not. Next my delivery (EVERY 2 weeks) went up to 69.00 and some change. I emailed them and inquired about it. A WEEK later they said thats what my plan would be for every 2 weeks. I have 2 malteses’ 10lbs each. So it is not like I have big dogs, that eat alot.

Also, my dogs have not been a fan of this food. I have to put other food in their bowl, just to get them interested in it. I have had so many issues with them, their product, etc. I even received 1 of the food pouches and it was EMPTY. For 69.00 every 2 weeks NO POUCHES should be empty. Their response, after 3 emails is that there are only 8 people that work there and they are doing their best. Okay I get that, as I am a very responsible person. However, that is not the customers problem. As a business you need to make sure things are handled correctly and in a timely manner. When you cancel your subscription, you have to email them informing them. Then you have to wait for someone to reply. They need to have an option to cancel deliveries, when you create an account. Not a good product, not a good company. Lesson learned!!!!
And as a side note:: I didn’t even want to give them the 1 star, but that was the lowest option.

July 11, 2019 2:35 pm

I recently ordered the beef product for two of my dogs. Unfortunately they both had bad diarrhea on the beef formula even though I used half of the recommended serving. I called and asked to get a replacement recipe but they were going to charge me. So basically I was out a few hundred dollars as I was not able to use what they send me.

Not a great way to treat your customers. I don’t recommend it.

February 28, 2019 7:32 am

DON’T WASTE YOUR MONEY – Worst food I have ever tried to feed my cats. Complete waste of money. My cats refused to eat the food, so I tried feeding it to starving feral cats that also refused to eat the food. I have resorted to letting raccoons in the woods pick and choose what parts they will eat since they will not even eat all of it (only the some of the pieces of chicken). I know nothing about the company’s service or the quality of food they provide for dogs, but if you have cats PLEASE don’t waste your money. The food is GARBAGE!!!! TRUST ME ON THIS!!!!

Stacy Shelton
January 24, 2019 11:05 pm

Unfortunatly since you have rated Nom Nom, they have changed their packaging and their Chicken Chow Wow. The new packaging is a NIGHTMARE. The package does not open properly and you immediately get it all over your hands. Then when trying to empty the package, it enlarges and you cannot pour it out. It ends up all over the counter. They have also started making the pieces of chicken in the above mentioned item huge. Smaller dogs cannot eat it, forcing the owner to either put it in food processor or tear it up by hand. I’ve reached out to the company several times. They don’t care if it is a worse experience. Will be leaving them.

January 17, 2019 5:43 pm

My two dogs, one is 7 and one is 2 have never experienced any food intolerances or allergies. I switched to NomNom because I could get a formula that didn’t have legumes or potatoes. They are labradoodles. I transitioned them as suggested, but my dogs never got over the diarrhea. I tied for 4 weeks and two deliveries to make this work. I finally took them off and made home cooked ,Pamela’s for a week. After their poop firmed up I tried to re-introduce. Diarrhea after day one of 1/4 of a bag mixed in with my home cooked meals. I suspect rotten food or a severe intolerance to their nutrition additives(vitamins and minerals). They won’t issue any refunds or buy my new food as this article suggests. Very disappointed and a total waste of money and time.

Kimberly Alt
January 18, 2019 8:20 am
Reply to  Diane

I’m sorry, Diane. On NomNomNow’s homepage it states, “See the difference a fresh diet can make after 30 days of eating NomNomNow. If you don’t, we will buy your pet’s next diet.* * Max value of $40. Must show proof of receipt.” I’m not sure why the company won’t honor this for you. Have you tried reaching out to its customer service?

Pissed off
January 3, 2019 4:11 pm

This is the absolute worst food company you can feed to your animal that is if you love it at all. The service of customization was a limit of 2 choices for cats. And they don’t care for their customers, in terms of feedback, I wasted about $100 in just wasted products with it going to the trash since my cat refused to this disgusting food since I know for sure no other animal will. I only hope it gets shut down soon or get into bankruptcy. GARBAGE and TRASH is what this is!!

December 29, 2018 11:55 am

I’m also a big fan of fresh food and started off extremely happy with nomnomnow. Unfortunately that all changed when I noticed most of the packages felt light in a shipment.

My dog seemed constantly hungry and I thought it was just because she lived the food so much. I did contact customer support and they said they would increase the calories per meal in the next shipment. But when it came I noticed that most of the meals just seemed to feel so much lighter than before and had significantly less meat and more potatoes, sweet potatoes, and veggies than usual.

I checked the account to see how many calories she should be getting and what the packages should weigh. I weighed each of the remaining packages (accounting for the package weight) and was shocked to find that – despite each package being marked with the same net weight of 175 grams – they ranged from 110 grams to 224 grams, with most being under 150 grams! No wonder she was always hungry.

I contacted customer service and the young lady seemed truly shocked. She said she contacted the production manager and let them know about the issue and said my next shipment would be free of charge. I then had to weigh out her meals twice per day instead of having convenient pre-portioned packs that I was paying a large amount to have.

I used up my week+ of emergency meals but made it to the next shipment only to find that it also ranged from 94 grams to 220. With the difference in weight per meal, in total this shipment was short 4 entire meals. Not only was I not getting the convenience or portions I paid for, I was not even getting the amount of food I paid for. Worse yet, my 19 lb dog was being undernourished.

I attempted to contact my account manager again to let her know that the problem reoccurred and asked that she please do whatever necessary to bring this to the right people’s attention, but instead my email was directed to someone else who just agreed to cancel my account. I don’t believe this issue was looked into any further by them.

If you are receiving or are interested in receiving nomnomnow, I caution that when you receive each shipment that you know what the weight of each meal should be and weigh each package to ensure that you are getting the correct portions. Your account detail page should state what the net weight of each package should be (be sure to weigh an empty package as well to account for packaging weight, which was 11 grams for me).

September 22, 2018 3:47 pm

This company was great at first. My family has 2 dogs and we were happy, until we decided that it wasn’t enough food and our dogs were still hungry. so we asked them if we could increase the amount of food that we were buying. our first delivery we noticed that the food was, I would compare it to watery soup. what they did was they filled it up with water so that it seemed like it was heavier instead of giving more food …and they charged us for the weight. so when I brought it to their attention, all I can say was that it was the worst customer service I have ever dealt with . They were very condescending I will never order from them again

September 8, 2018 2:40 am

Beware this company. Their delivery service is NOT good. Food does not arrive on time and indeed can arrive an entire day late after sitting in the back of some hot truck for over 24 hours with only a couple of ice packs to keep the food fresh. That may not be a problem if you live in Alaska in the winter but here in Southern California in the summer, with 90 degree plus temperatures, food goes bad very quickly. And, then on top of that, Nom Nom can’t seem to get you replacement shipments until your next delivery date, which is of no help if you have no food to feed your dogs and have to run out to the store and scramble to find something for them to eat that won’t upset their stomachs given a sudden change in diet. We all know that changes to a dog’s diet can truly upset their stomach. NOM NOM even makes a point of instructing their customers to introduce Nom Nom food into the dog’s diet slowly.

Also, I believe this company is trying to cut corners. Case in point above – an undependable delivery service. And, I found that their Beef Mash meal was proportionately off i.e. mostly potatoes and not really much of Beef. It should be called Shepard’s Pie, the poor man’s version.

S. Shelton
August 17, 2018 4:24 pm

I signed up with them and was quoted one price, when I went back on the site they had raised the price by almost $100 a month. When I called them, they said they didn’t know why I was quoted that price because the higher price was the right one. I had to cancel before I even got to try it. Very frustrated with this company.

July 27, 2018 11:50 am

Hi there! I’m curious about your 4-week update. Did Tiny continue to like NomNomNow? Did you decide to keep the diet or move on to something else? I’m considering a fresh food diet for my Golden Retriever and would love to hear your experience!