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We tested out NomNomNow on one of our own. What’s our verdict on this all-natural cat and dog food?
Article Overview
NomNomNow
Pros
- Great variety of meals, including grain-free and gluten-free options
- Food prepared in-house every week (never frozen)
- Only service to offer single-serve meal portions
- Auto-shipping and you can pause or cancel anytime
- Free shipping
- Made in the USA
- Good customer support with access to pet nutritionists via live chat, phone and email
- 1% of sales go toward pet nutrition research
Cons
- Must contact customer support to customize recipe combinations and portion sizes (can’t do it via website)
- Can’t select your shipping day of the week
Key Features
- Fresh meals made with all-natural ingredients
- All meals are pre-portioned
- Four recipes to choose from — Beef, Turkey, Chicken and Pork
- Chicken or beef jerky treats available (made with USDA certified meats)
- All ingredients and nutritional content is listed on website
- Care-grade guarantee — if you don’t see the difference a fresh diet can make after 30 days of eating NomNomNow, they’ll buy your pet’s next diet (up to $40)
- All packaging is recyclable
Price
NomNomNow bases its pricing on your dog’s age, weight and target weight. The following price* is based on the profile of a mixed-breed male, 7 years old, 24 pounds, healthy size, no health problems or allergies.
- $35.50/week
- $12.00 for 2-oz. bag of chicken or beef jerky
- Free shipping
- See all options, including cat food
Coupon
Our readers have access to save 20% off your first order of NomNomNow, Just use this link to get started!
Gut Health Products
NomNomNow has launched a dog-specific gut microbiome test kit and a line of dog probiotics. Combined with NomNomNow’s healthy dog food, these products can further improve your dog’s digestive and overall health.
Dogs suffering from digestive and skin problems, including diarrhea, gas, vomiting, inflammatory bowel disease, constipation, food sensitivities and itchy skin, could be missing critical healthy bacteria in their gut. If this sounds like your dog’s health issues, they could benefit from NomNomNow’s gut microbiome test and probiotic.
Note: We have not tested these gut health products from NomNomNow.
Insights Gut Microbiome Test
How Does It Work?
You order this at-home test kit online, collect a sample of your pet’s feces and mail it back to NomNomNow’s lab. Then the lab analyzes the levels of known bad and healthy bacteria in your pet’s gut and gives you detailed results.
How Do These Results Help?
If you discover that your dog’s levels of a certain healthy bacterial strain (for example B. animalis, which helps to keep diarrhea at bay) are low compared to healthy dogs, you can find a probiotic containing this specific bacterial strain to get your dog’s gut back to a healthy balance.
Price
- $59 per kit
Probiotic Support
You can use this probiotic product to improve an imbalance of healthy bacteria in your dog’s gut, which you could discover from the gut health test. You can also sprinkle this tasteless powder on your dog’s food every day to help maintain normal digestive and immune function.
Price
- $45 per jar
Learn more about how probiotics benefit a dog’s health and additional probiotic products in our best probiotics for dogs reviews.
Tiny’s Personal Experience
NomNomNow gave us a free one-month supply of dog food to test out on one of our Canine Journal family members. Here’s our unbiased review.
Pet Profile
Name: Tiny
Age: 6
Gender: Male
Breed: Supposedly a mix of Pug and Cocker Spaniel, but who knows?! He looks like a black lab puppy.
Weight: 24 lbs (his ideal weight)
Health Concerns: Occasional digestive problems and blocked anal glands.
Personality: Active, very playful and a bit high-strung. He’s my shadow 24/7 and is extremely friendly with people (not so much my two cats, though!).
Getting Started
I jumped at the chance to put Tiny on a fresh food diet. I have to confess, I’ve been a kibble pet parent for years, so this was a big change for me and Tiny. Like most dogs, he’s never been excited about his kibble and always begs for “real-people” food. I couldn’t wait to see how he’d react to higher quality (and surely more tasty) food.
Once I placed my order, NomNomNow sent me a same-day, follow-up email asking for more details about Tiny, including his activity level, gender, breed, current dog food and anything else you want them to know about your dog. Once I submitted that information, they processed my order and emailed me the delivery date.
Nom Nom Now Unboxing
On delivery day, they sent me a reminder email in the morning. The box arrived as promised, full of individually sealed meals that were kept fresh with two huge, reusable cooling packs. There was also a handy instruction booklet that included nutritional information and tips for transitioning your dog to the NomNomNow diet.
Tiny’s snout was buried in the box, and his tail was going a mile a minute! But first I had to put 2 weeks worth of food in the freezer and the remainder in my fridge. A word of warning, once you take the meals out of the box, they warm up pretty quickly so make sure you get them put away soon after you open the box.
They give you a week’s worth of starter packs, which contain half the regular portion of their food. You mix this with your existing dog food twice a day for a week to help make the transition easier on his digestive system. I opted for the beef mash for his meals, but they also sent me samples of their four other recipes to try out.
It’s Finally Feeding Time!
Tiny’s first meal was a big hit. The food came well-sealed, and all the ingredients looked and smelled very fresh. He was beyond excited to see what all this fuss was about and gobbled up everything in no time. But would he be this enthusiastic after a few meals?
Video: NomNomNow Unboxing
See how it looks out of the box and find out if our test pups gobbled it up or not…
Week One Update
I’m happy to report that Tiny is still a huge fan of his NomNomNow meals after a week of transition meals. After a few days, he even started spitting out the kibble on the floor to get to the good stuff! I tried to get this on video, but he wouldn’t perform on cue.
I had been worried about potential digestive issues with a pretty drastic diet change, but the side effects were surprisingly minimal. On Day 3, his tummy seemed a bit unsettled, but by Day 4 he was back to normal.
Now it’s time to cut out the kibble entirely. I’m sure he won’t miss it!
Week Four Update
I’m happy to report that Tiny still loves his new diet, and I’ve even noticed that his coat is looking healthier than ever!
How’s Customer Service?
I have to say, NomNomNow’s customer support far exceeded my expectations. They sent me an email making sure my delivery went smoothly and a few others to check on our progress.
After the first week, Matt, my NomNomNow account manager, sent me a text checking in on how the new meal program was going and giving me his direct line in case I needed anything. If you don’t want to receive texts, you can opt in or out when you place your order or by updating your account.
NomNomNow also has nutrition specialists to answer any of your questions along the way, and they were super helpful, knowledgeable and quite friendly. I couldn’t be more pleased with the entire experience. This company really seems to be passionate about their products — and your pet.
What Do Customers Think Of NomNomNow?
Positive Reviews
I have never seen our pups Scarlett & Rhett so excited about their food. It’s a quality, non-processed food that our pups love. I feel great knowing they’re eating healthy and nutritious food. The company’s customer service is top notch. They reply quickly and if you’re going on vacation you can arrange for extra meals to be delivered so they won’t miss their NomNom while you’re away. – Theresa, Trustpilot 3/8/2018
My parent’s dog loves this food. They have said she is more spunky and her coat is even more silky since she started eating NomNomNow. Also, she loves the food and goes wild every time they open a pouch. NomNomNow is helping their dog live her best life. Highly recommended! – Kendall H., Google Reviews 2/2018
Negative Reviews
I signed up for NomNomNow dog meals at the suggeston of my veterinarian. My vet wanted to see if it was a good service. I signed up and the company sent me a date for delivery. NO MEALS WERE DELIVERED. When I went to set up my account the inital password they gave me didn’t work. The company said I requested my account to be deactivate – NOT TRUE. I tried to contact the company regarding my issues online, which apparently only works through Ibooks. When I see my vet next I am going to let him know about my bad experience with the company. – Denise H., Trustpilot 3/8/2018
These people won’t let us unsubscribe..we told them multiple times we don’t want it anymore but they continue to send us boxes and continue to take our money. – Nick M., Google Reviews, 2/2018
People Can Eat This Pet Food Too!
See what the creators of San Francisco-based NomNomNow (and their pets) have to say about their venture that’s now expanded to all 48 contiguous states.
How Does NomNomNow Compare?
NomNomNow is an excellent choice for cat and dog food delivery if you’re looking for fresh, human-grade meals for your pet. It has among the widest variety of recipes and has fantastic customer support. You can customize portion sizes and combine recipes in your deliveries. This service is, however, on the pricey side.
If you want to see alternatives to NomNomNow for your pup, be sure to read our article comparing the best dog food delivery services, which includes all-natural kibble, high-end dog food you’ll find at your local store and more. But if you are looking for fresh delivered cat food, NomNowNow is your best bet.
Why are you considering home delivery of your pet food?
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care@nomnomnow.com
415-991-0669
My dog seemed constantly hungry and I thought it was just because she lived the food so much. I did contact customer support and they said they would increase the calories per meal in the next shipment. But when it came I noticed that most of the meals just seemed to feel so much lighter than before and had significantly less meat and more potatoes, sweet potatoes, and veggies than usual.
I checked the account to see how many calories she should be getting and what the packages should weigh. I weighed each of the remaining packages (accounting for the package weight) and was shocked to find that – despite each package being marked with the same net weight of 175 grams – they ranged from 110 grams to 224 grams, with most being under 150 grams! No wonder she was always hungry.
I contacted customer service and the young lady seemed truly shocked. She said she contacted the production manager and let them know about the issue and said my next shipment would be free of charge. I then had to weigh out her meals twice per day instead of having convenient pre-portioned packs that I was paying a large amount to have.
I used up my week+ of emergency meals but made it to the next shipment only to find that it also ranged from 94 grams to 220. With the difference in weight per meal, in total this shipment was short 4 entire meals. Not only was I not getting the convenience or portions I paid for, I was not even getting the amount of food I paid for. Worse yet, my 19 lb dog was being undernourished.
I attempted to contact my account manager again to let her know that the problem reoccurred and asked that she please do whatever necessary to bring this to the right people’s attention, but instead my email was directed to someone else who just agreed to cancel my account. I don’t believe this issue was looked into any further by them.
If you are receiving or are interested in receiving nomnomnow, I caution that when you receive each shipment that you know what the weight of each meal should be and weigh each package to ensure that you are getting the correct portions. Your account detail page should state what the net weight of each package should be (be sure to weigh an empty package as well to account for packaging weight, which was 11 grams for me).
Also, I believe this company is trying to cut corners. Case in point above – an undependable delivery service. And, I found that their Beef Mash meal was proportionately off i.e. mostly potatoes and not really much of Beef. It should be called Shepard’s Pie, the poor man’s version.