Interview With Renaldo Webb, Founder Of Pet Plate

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Renaldo Webb, Founder of PetPlate Natural Dog FoodRenaldo Webb used to work as a consultant in the pet food industry. He saw firsthand how kibble was made and it shocked him. This is why he created Pet Plate natural dog food (read our full review).

After consulting with a vet nutritionist and developing a number of healthy alternative recipes using fresh ingredients, Pet Plate was born. Renaldo pitched his ideas to the Sharks on ABC’s hit reality TV show, Shark Tank, and has been successfully helping deliver meals to happy pups ever since. Learn more about how he “cooked” up the idea and what he’s learned along the way in our latest Top Dog interview with the Pet Plate founder.

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Why did you create Pet Plate?

I created Pet Plate because I wanted a healthier alternative to kibble to feed my dog, Winston. I worked as a consultant in pet food factories and decided I didn’t want to feed Winston kibble after seeing the ingredients going into most pet food on the market.

Tell us the story of how you met your dog, Winston?

My girlfriend and I wanted to go play with puppies one day and ended up falling in love with a small fur ball.

How did Dr. Streeter get involved with helping you develop the recipes?

I reached out to a few veterinary nutritionists when I wanted the first meals for Winston, and Dr. Streeter was the easiest to work with. I was also impressed by her credentials and thought she would formulate the best meals.

What’s the most popular Pet Plate flavor?

Currently, the most popular flavor is our Farmhouse Beef Dish.

How should a pup parent go about selecting the right flavor for their pet?

I would focus on reading the entire label, and make sure all of the ingredients are healthy for your dog and that there are no potential allergy issues. There are many more ingredients that are included in the meals besides the main meat. I would also avoid ingredients such as preservatives, artificial colors, artificial flavors, and rendered meals.

What’s been the most successful moment for Pet Plate (and most challenging)?

The most successful moment for Pet Plate was watching our first national orders get shipped from our warehouse. It was such a rewarding feeling to see Pet Plate evolve from a local NYC company to a national brand. However, becoming a national brand was also the most challenging. The business grew quickly in complexity, and we had many more customers counting on us. That was a big adjustment for our tea.

Any advice for others looking to start their own business?

Work hard on your product, get constant feedback from your customers, and improve. Customers have tons of options, and it is important to make sure they pick your brand because they feel it is best for their pet.

Any insider tips you can share about being on Shark Tank?

Winston gets all the credit for his acting skills! He is also usually well behaved when he can smell Pet Plate, and we were cooking some for the Sharks. As for tips for the show, it’s important to be prepared! The time in front of the sharks goes fast.

What was your biggest lesson learned from the show?

I think the biggest lesson was how important it is to communicate your business metrics to investors clearly. While I thought my Shark Tank appearance went well, I could have better highlighted the strengths of the business to secure a deal.

Watch a clip of Renaldo sharing more about his company and the experience on national TV.

What’s next for Pet Plate?

In addition to cat meals, we’re launching new dog meals and treats this year. In May we’ll have two new flavors: chicken and lamb. We’ll also be launching delicious human grade treats during the summer as well.

Many thanks to Renaldo for sharing his story with us!

Sounds like a lot to look forward to and we are excited to spread the word about Pet Plate’s delicious products. You can read more about Pet Plate including how they rank vs. competitors and how to get your paws on it in our food delivery service review.

Our readers have access to save 35% off your first box of PetPlate! Just use this link to get started!

Has your dog tried Pet Plate? What did they think?

About The Author:

Sadie graduated from the Moody School of Communications at the University of Texas at Austin with a Bachelors in Advertising and minor in Business. Her love of pets started from an early age with her childhood cocker spaniel, Peanut, and cats Lucy and Tabby. She is currently dog mom to Lexie, a Cavalier King Charles Spaniel.

As a professional dog sitter for more than a decade, Sadie has cared for dozens of canines of various breeds, sizes and temperaments. The responsibility of caring for others' pets has helped her understand the importance of giving animals a loving home. She has experience potty and house training as well as teaching dogs tricks such as sit and shake. Sadie is passionate about canine well-being so she feeds her pup all-natural meals and no table scraps. Carrots and sweet potatoes are her picks for healthy treat alternatives.

Sadie and her husband live in Washington DC and enjoy walking Lexie to nearby dog parks or patios and taking her canine companion on trips. Having an adventurous, long-haired Blenheim means frequent baths and home grooming to maintain a clean coat. A small dog also requires more frequent dental care and Sadie is proactive with Lexie's oral hygiene.

She has been covering dog-related topics since 2012 and is proud to share her latest personal experience, resources and information with fellow pet parents.

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I am an avid Shark Tank fan, and have seen every episode. Renaldo, to me, was one of the most impressive entrepreneurs ever to come on the show, not only because of his background and education, but I found his pitch to be so professional, knowledgeable, fair and honest. I was shocked that the Sharks didn’t see the huge potential for a business like this. So many Americans love their pets, view them as family, and will do anything to provide them the best nutrition and a great life. I sat as a viewer so frustrated that I am not a Shark, as Renaldo would definitely have walked out with a deal that day. However, I am one of the millions who will do whatever I can to give my pets the very best life, including the very best nutrition, so I look forward to Pet Plate launching cat food to the market, so my two fur children can try Pet Plate too.
Beth
What kind of dog is Winston? I love him, also his weight as I can’t have more than 20 lbs in condo. Thanks and good luck.
Kimberly Alt (Admin)
We’re not sure what breed of dog Winston is. Perhaps you could reach out to Pet Plate and ask?