2020 Pet Halloween Costume Trends (& States Most Likely To Dress Up)

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Dogs, Cats, & Man in halloween costumes (caption: 2020 Pet Halloween Costume Trends For PetsNearly half a billion dollars is spent in the U.S. each year on Halloween costumes for pets1, and 18% of owners plan to dress their pets up in 2020 (up from 17% in 2019). (We all need a little something to make us smile this year, right?)

If you’re one of the Americans who loves humiliating their pets (and a good chuckle), you’ll enjoy our report that names the states most likely to dress up their pups and the most popular costumes this year.

Top States For Dog Costumes This Year (2020)

These states are the top 10 places most likely to dress dogs up for Halloween in 2020:

  1. South Dakota
  2. North Dakota
  3. Colorado
  4. West Virginia
  5. New Hampshire
  6. Nebraska
  7. Vermont
  8. Utah
  9. Wyoming
  10. New Mexico

The Dakotas, Southwest, and Upper Midwest lead the country this year in doggy Halloween costume interest. Previously, the South and New England were more likely to dress up their pups. Could this be a sign that those states are taking more trick-or-treat precautions or scaling back their Halloween festivities due to the COVID-19 pandemic?

2020 Halloween Costumes for Dogs Trends Map

Map of States Most Likely To Dress Their Dog For Halloween 2019


We used Google Trends to search Halloween costumes for dogs and determine the states with the most interest in this topic over the past 30 days.2 Google Trends analyzes the popularity of search queries performed over time via Google Search. This analysis provides directional data of what people in a specific geographic region are searching for most and, thus, maybe most concerning for citizens.

States Most Likely To Dress Their Dog For Halloween In 2020

See the map below for a geographic look at where you are most likely to see dog costumes hitting the streets this year (compared to years in the past).

10 Most Popular Pet Halloween Costumes For 2020

No matter where you live, you may wish to dress up your dog (any time of year). Want to be on trend with the most popular pet Halloween costumes?

According to those surveyed by the National Retail Federation (NRF), there’s a good chance you’ll see a lot of doggy (and kitty?) pumpkins waddling around this year (top pick for the third straight year for the number one trending pet costume with 10% of votes, up from 9.3% in 2019).

Super Hero costumes seem to be the fastest-growing trend for pets this year, up 4.5% over last year. And there are also some new addition to the top ten pet costumes list for 2019, with Witch debuting as the sixth most popular and Shark biting off the last spot.

Top 10 Halloween Costumes For Pets In 2020

Here are the top 10 costumes that people expect to dress their pets up as this year.1

#1 Pumpkin:

Pet Pumpkin Costume

#2 Hot Dog:

Hot Dog Pet Costume

#3 Super Hero:

Wonderwoman Dog Costume

#4 Cat: (Dogs As Cats?)

#5 Bumble Bee:

Bumbe Bee Pet Costume

#6 Ghost:

Ghost Dog Costume

#7 Dog: (Cats As Dogs?)

#8 Witch:

Dog Witch Halloween Costume

#9 Devil:

Devil Pet Costume

#10 Bat:

Dog Bat Costume

Other Trending Pet Costume Unique Costume Ideas For 2020

Let’s face it. 2020 has been one eventful year. If you want to do something a little more unique and timely for your costume this year, here are some ideas for how to be really on-trend (and unique).

UPS Delivery / USPS Mail Carrier

UPS Dog Costume

USPS Dog Costume

Notorious RBG

Notorious RBG Dog Costume

Tiger King & Joe Exotic (Or Carole Baskin)

Joe Exotic Costume

Tiger Costume For Dog

Dog Halloween Tips

Dressing your dog up for Halloween can be fun and entertaining for everyone. But remember, pet safety is paramount.

1. Make It Enjoyable For You And Your Pup

Make sure your dog is comfortable wearing a costume – for Halloween or any time of year. You want to make sure your pup is well-trained and won’t mind getting into an outfit.

Try out some dog clothing beforehand. Once you (and your pup) feel comfortable playing dress-up, go ahead and try out a costume. Be sure to give Fido a treat while putting on the clothes to keep him calm.

2. Safety First

If you decide to take your dog trick-or-treating, be sure that the costume is comfortable and safe. You don’t want anything to cause your dog to choke, block its vision, or distract it.

If you don’t plan on taking your dog out and would rather show it off to trick-or-treaters, make sure Fido is comfortable with people and won’t become frightened or escape from the house.

Dog in halloween costume: Halloween Safety Tips for PetsIt may also be helpful to warn trick-or-treaters that you have a dog before they ring the doorbell (sadly, not everyone loves dogs as much as you do). Consider posting a sign at the end of your walkway to alert visitors. We have an entire article on Halloween safety tips if you want to learn more!

3. Tricks & Treats (But Not Candy)

Last but not least, make sure your dog doesn’t get a hold of the candy! Yes, it is Halloween, and everyone is joining in on the fun, but candy can be harmful to dogs. You don’t want your pup to choke or accidentally swallow any wrappers.

Note: chocolate is toxic for dogs, so don’t let it run off with any Hershey’s or Snickers!

Happy Howl-O-Ween

It is time to put together an unforgettable costume. Then, get ready to celebrate a cautious yet fun Halloween with your canine this year!

What is your dog’s favorite Halloween costume?

[1] National Retail Federation 2020; [2] Google Trends: Halloween costumes for dogs (as of October 5, 2020)

About The Author:

Sadie graduated from the Moody School of Communications at the University of Texas at Austin with a Bachelors in Advertising and minor in Business. Her love of pets started from an early age with her childhood cocker spaniel, Peanut, and two cats. She is currently dog mom to Lexie, a Cavalier King Charles Spaniel.

As a professional dog sitter for more than a decade, Sadie has cared for dozens of canines of various breeds, sizes and temperaments. The responsibility of caring for others' pets has helped her understand the importance of giving animals a loving home. She has experience potty and house training as well as teaching dogs tricks such as sit and shake. Sadie is passionate about canine well-being so she feeds her pup all-natural meals and no table scraps.

Sadie and her husband live in Washington DC and enjoy walking Lexie to nearby dog parks or patios and taking her canine companion on trips. Having an adventurous, long-haired Blenheim means frequent baths and home grooming to maintain a clean coat. A small dog also requires more frequent dental care and Sadie is proactive with Lexie's oral hygiene.

She has been covering dog-related topics since 2012 and is proud to share her latest personal experience, resources and information with fellow pet parents. Her expertise has appeared in many notable media outlets, including The New York Times' Wirecutter, Forbes, People, Reader's Digest, Apartment Therapy, and other regional news organizations.

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