Pets Best vs Figo: Which Offers Lower Prices For The Best Coverage?

This content was reviewed by our licensed insurance agent, Michelle Schenker.

To keep the lights on, we receive affiliate commissions via some of our links. Our review process.

White and black dogs staring at each other on a walk (Caption: Pets Best vs Figo)

Pets Best and Figo are both known for offering thorough pet insurance coverage at some of the lowest prices in the industry. But does one cover more than the other? And does one process claims faster? We compare coverage, customer service and reputation, claim processing, customizations, and prices and explain which company we think is better. But keep in mind that every pet and budget are different, so we recommend getting quotes from multiple companies to ensure you get the best value for your unique situation.

Visit Pets Best’s Website | Visit Figo’s Website

Pets BestFigo
Policy CoverageExtensiveExtensive
Customer Service & ReputationGoodExcellent, Stable
Claim Processing Average7-14 Days3 Days
Vet Direct Pay OptionBrown checkmark (Yes)Orange X (No or Not)
Price Of PolicyLower On AverageLower On Average
Plan CustomizationsMany OptionsMany Options
Overall WinnerBrown checkmark (Yes)Orange X (No or Not)
 Visit WebsiteVisit Website

Policy Coverage

Dog under covers (Caption: Policy Coverage Winner)

The table below shows what Pets Best and Figo cover. Both companies cover emergency care, surgery and hospitalization, specialized exams and specialty care, X-rays, blood tests, ultrasounds, cat scans, MRIs, rehabilitation, cancer, chronic conditions, euthanasia, hereditary conditions, congenital conditions, non-routine dental treatment, and prescription medications. Neither covers pre-existing conditions, cremation and burial costs, pregnancy and breeding, or unnecessary cosmetic procedures.

Pets BestFigo
Illness Waiting Period14 Days14 Days
Accident Waiting Period3 Days1 Day
Hip Dysplasia Waiting Period14 Days6 Months
CCL Surgery Waiting Period6 Months6 Months
Behavioral TherapiesBrown checkmark (Yes)Brown checkmark (Yes)
Alternative/Holistic TherapyOrange X (No or Not)Brown checkmark (Yes)
Wellness Care For An Extra FeeBrown checkmark (Yes)Brown checkmark (Yes)
Exam FeesExtra FeeExtra Fee
UnderwriterAmerican Pet Insurance CompanyIndependence American Insurance Company (IAIC)
Markel American Insurance Company
Markel Insurance Company
A.M. Best RatingUnratedA-
A
A

Pets Best and Figo have excellent coverage. The biggest difference is that Figo covers alternative/holistic therapy and Pets Best doesn’t. So if this isn’t a must for you, then we think you’ll be happy with the coverage you receive from either company.

One nice thing about Pets Best is that its waiting period for hip dysplasia is much shorter than Figo’s. If your dog’s breed is predisposed to hip dysplasia, the shorter waiting period from Pets Best may be important to you.

The biggest concern with Pets Best is that its underwriter is unrated by A.M. Best (a measurement of financial stability), which means it’s considered higher risk than a company like Figo, whose underwriters have a A- and A ratings from A.M. Best.

Pets Best pets must be seven weeks or older to enroll, while Figo requires at least eight weeks of age. Neither company has maximum age restrictions.

Pets Best wins this category by a hair due to its shorter hip dysplasia waiting period and slightly younger minimum age requirement. However, we think Figo’s coverage is extensive as well.

Pets Best logo

Policy Coverage Winner: Pets Best

Customer Service & Reputation

Pets Best has gone through a lot since the COVID-19 pandemic began. Thanks to its thorough coverage and lower prices, it saw a massive uptick in policy purchases. However, this led to more claims being filed, and there wasn’t enough staff to help resolve the increase in claims. As a result, complaints flooded in for poor customer service and long claim processing times. Unfortunately, Pets Best is still recovering.

Pets Best isn’t alone in increased policy purchases and insufficient staff to tend to claims and other customer service needs. In fact, we’ve spoken with many pet insurance providers and have noticed there are longer response times across the board.

Person holding phone next to dog (Caption: Customer Service Winner)

As for Figo, it has negative reviews regarding unpaid claims. However, they are often due to pre-existing conditions or wellness-related concerns that the policy doesn’t cover. This is why you should read your pet insurance policy entirely, so you understand what is and isn’t covered, ideally before you buy it. Figo still has excellent customer service reviews and is responsive to its customers’ needs.

FIGO logo small

We’ve been in contact with Pets Best and have been told repeatedly that they’re continuing to hire and train more help. Unfortunately, like many businesses, Pets Best struggles to find qualified applicants. For now, Figo wins with a better customer service reputation.

Customer Service & Reputation Winner: Figo

Claim Processing

Doctor's office papers (Caption: Claim Repayment Winner)

Pets Best averages 7-14 days for claim processing. This is considered longer compared to its competitors. However, Pets Best offers an option to have them pay your vet directly, so you aren’t required to pay a hefty vet bill in advance and wait for reimbursement. However, this isn’t available everywhere, so check with your vet to see if this is an option for you. Figo doesn’t offer this option.

Figo’s claim processing is much faster with an average of three days, with about 50% closed within 24 hours. This is among the shortest of all the pet insurance companies we review.

FIGO logo small

Because Figo has a much shorter claim processing period and is more consistent with reimbursement timing, it’s the winner of this category.

Claim Processing Winner: Figo

Price Of Policy

Pets Best has no enrollment fees and a $2 per month transaction fee (if you pay monthly). On the other hand, Figo has a $15 one-time fee and a $2 transaction fee for each monthly premium payment. Both companies offer other premium payment options that allow you to subtract the transaction fee, so ask if you are interested in learning more.

Your premium price quote is based on your pet’s details (age, breed, location, etc.). We recommend obtaining quotes from each company for your specific pet. You can also visit our pet insurance comparison quotes to see a few sample prices we’ve gathered.

Both companies are commonly among the least expensive pet insurance companies in quotes that we’ve run. It’s truly a case-by-case situation, which is why it’s always best to get quotes for your specific dog to compare what pet insurance could cost for you. You can use our pet insurance quote form to get multiple company quotes when you complete this one-quick form.

Additionally, both companies offer two wellness plans, which are not insurance plans. Wellness, sometimes called preventative plans, help cover routine care expenses, such as vaccinations, flea & tick preventative, annual exams, teeth cleanings, and more.

You cannot purchase wellness plans from Pets Best or Figo on their own. They can only be included as an add-on to your pet insurance policy. The table below lists monthly prices for the plans and the maximum amounts included for each routine procedure.

Company & PlanPets Best
EssentialWellness
Pets Best
BestWellness
Figo
Basic
Figo
Plus
Monthly Price$16 ($14 in WA)$26 ($30 in WA)$9.50$16.50
Wellness Exams$50$50$20$40
Vaccines*$125$150$30$50
Tests**$90$125$20$45
Spay/Neuter or Teeth Cleaning$0$150$40$75
Microchip/Health Certificate$20$40$15$30
Deworming$20$20$10$10
Annual Wellness Coverage$305$535$135$250
Dog lying next to money (Caption: Pricing Winner)

*Vaccines include titers, rabies, and other vaccines approved for general use by AVMA (American Veterinary Medical Association) or equivalent industry regulating entity. This category also includes flea, tick, and heartworm preventatives.
**Tests include heartworm test, FELV screen, blood, fecal, and parasite exam, urinalysis, or ERD.

It’s a bit of a mixed bag on which company comes out less expensive. However, Pets Best has no one-time fees, and its wellness plans are only slightly more costly for double the coverage that Figo offers, which is why Pets Best is our winner for this category.

Pets Best logo

Price Of Policy Winner: Pets Best 

Discounts

Pets Best

Pets Best offers the following discounts:

  • 5% off for multiple pets 
  • 5% off for military members and their families

Use this link to take advantage of the best possible price. No promo code is needed. You can also visit our dedicated Pets Best promotions page to learn more.

Figo

Figo offers the following discounts:

  • 5% off any new Figo pet insurance policy (exclusive for Canine Journal readers – use this link)
  • 5% off for multiple pets 
  • Your deductible automatically goes down $50 each year you don’t receive a claim payment

Use this link to take advantage of the best possible price. No promo code is needed. You can also visit our dedicated Figo promotions page to learn more.

Plan Customization

Several types of dogs sitting together (Caption: Plan Customization Winner)

Finding a company with the coverage you need that fits your budget is necessary. Look below to see what plan options are offered by each provider.

Pets BestFigo
Deductible Options$5,000, unlimited$100, $250, $500, $750
Payout Options$50, $100, $200, $250, $500, $1,000$5,000, $10,000, Unlimited
Reimbursement Options70%, 80%, 90%70%, 80%, 90%, 100%
Accident-Only PlancheckmarkNo x mark
Pets Best logo

Both companies offer multiple plan customizations to help you find the perfect coverage to fit your budget, but if you want an accident-only plan, Pets Best is your best option.

Plan Customization Winner: Pets Best

What’s The Verdict?

Pets Best logo

Overall, Pets Best wins this comparison against Figo due to its thorough coverage, better wellness packages, low prices, and customization options. However, if you want claims processed quicker, you may consider Figo. We recommended obtaining quotes for each company because we think both are excellent options, and your decision may be swayed based on price. If you didn’t find what you were looking for, our experts dig deeper into each company in our individual reviews of Pets Best and Figo.

Overall Winner: Pets Best

Our experts have spent hundreds of hours researching to share our comprehensive and frequently updated pet insurance reviews, including our top company recommendations along with details on each of the most popular providers.

If you prefer to see recommendations by category, check out our best pet insurance winners. We give awards for the best price, multi-pet discounts, 100% reimbursement, unlimited payouts, and other “best for” categories, including puppies, older dogs, dental, wellness coverage, bilateral conditions, behavioral therapy, vet direct pay, and more. You’ll even see winners for companies offering the best insurance for cats and exotic pets (e.g., rabbits, guinea pigs, birds, etc.).

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Disclaimer: Information regarding insurance company offerings, pricing, availability, and other contract details are subject to change by the insurance company at any time and are not under the control of this website. Information published on this website is intended for reference use only. Please review your policy carefully before signing up for a new insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes in this article.

The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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