Pet Insurance

Prudent Pet Insurance Review: Are Their Higher Premiums Worth It?


Last Updated: June 14, 2023 | 3 min read | 1 Comment

This content was reviewed by our licensed insurance agent, Michelle Schenker.

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Black and white dog jumping on man's legs (caption: Prudent Pet Insurance Review)

Prudent Pet Insurance is a relative newcomer to the industry. They launched in late 2018 but have a high-rated underwriter and administrator for their pet insurance products for both cats and dogs. With competitive coverage, they’re a promising prospect for pet insurance. But how do their premiums and claim processing stack up against some pretty stiff competition from well-established companies?

Prudent Pet Insurance Review

Product Name: Prudent Pet Insurance

Product Description: Prudent Pet offers pet insurance for dogs and cats.


Prudent Pet has some impressive coverage, but it comes at a higher price than its competitors. Claim processing customer feedback is sporadic, with some saying it’s speedy and others saying it’s slow. However, it’s showing some promise for being newer to the pet insurance industry.

Our pet insurance experts read through each pet insurance company’s policy to provide detailed comparisons and information regarding how a provider fares against others in the industry. We also speak with customers, read online feedback, and communicate one-on-one with pet insurance companies to obtain a well-rounded, unbiased analysis of a company’s standings.

Our team rates pet insurance companies based on several factors, including A.M. Best ratings (an indicator of financial stability), claim processing reputations, contract coverage, customer service, pricing, plan customizations, and more.

Overall Score



  • No lifetime payout limits on any plans
  • No upper age limits
  • 60% of claims are processed within 1 day
  • Your pet is covered when they travel with you in the U.S., Canada, Puerto Rico, and other U.S. territories
  • Competitively priced wellness plans


  • Premiums were significantly higher than average when we ran quotes
  • 5-day waiting period for accidents (some cover within 2-3 days)
  • If there’s a knee injury prior to enrollment or during the waiting period, they won’t cover the second leg if an injury occurs. It’s considered a bilateral condition.
  • No mobile apps
  • $2 transaction fee

Alternatives To Prudent Pet

We don’t include Prudent Pet (or any company with less than five years in the pet insurance industry) in our annual rankings because it takes time for providers to establish consistent pricing and customer experience. Our experts regularly analyze over a dozen established companies to find the best. Learn more about this year’s top-ranked pet insurance companies and get multiple quotes for free below.

Key Features

  • Underwriter: Markel Insurance Company
  • Bilateral conditions excluded (a condition or disease that affects both sides of the body): Orthopedic conditions (e.g., ligaments and knee conditions)
  • 30-day money-back guarantee (not available if claims have been paid and not available in NY)
  • Claims process:
    • Must submit claims within 90 days after the end of a policy period (via online, phone, or email)
    • 60% of claims are processed within 1 day, and direct deposit or check is an option
  • Referral program – If you refer a friend to Prudent Pet who applies for a policy, you’ll receive a $15 Amazon eGift card. They’ll also make a $5 donation to Best Friends Animal Society.
  • Covers curable pre-existing conditions if they’ve been symptom-free for 1 year

Customer Service

  • Email:
  • Phone: 888‑820‑7739
    • Monday – Friday: 8am-7pm CST
    • Saturday: 9am-5pm CST
  • 24/7 Vet Chat

Waiting Periods*

Prudent Pet Insurance waiting periods
  • Illnesses: 14 days
  • Accidents: 5 days
  • Cruciate Ligament: 180 days
  • Hip Dysplasia: 14 days

*Waiting periods for California, Delaware, Louisiana, Maine, Mississippi, Nebraska, New Hampshire, and Washington are as follows:

  • Accidents - 0 days
  • Illnesses - 14 days
  • Cruciate Ligament Conditions - 30 days
  • Routine Care - 0 days

What Does Prudent Pet Cover?

Prudent Pet offers two different base policies: Accident & Illness or Accident Only. Below is what they cover under their Accident & Illness Plan.

None of the providers in our pet insurance comparison charts cover pre-existing conditions, cremation and burial costs, pregnancy and breeding, or unnecessary cosmetic procedures.

All of them cover the following items when deemed medically necessary: emergency care, surgery and hospitalization, specialized exams and specialty care, X-rays, blood tests, ultrasounds, cat scans, MRIs, rehabilitation, cancer, chronic conditions, euthanasia, hereditary conditions, congenital conditions, non-routine dental treatment, and prescription medications. However, this coverage may have limitations, so please check your policy.

ConditionCovered By Prudent Pet
Behavioral TherapiesBrown checkmark (Yes)
Alternative/Holistic TherapiesBrown checkmark (Yes)
Exam FeesBrown checkmark (Yes)
Wellness CareExtra Fee

Accident Only Plan

Prudent Pet’s Accident Only Plan covers costs for all the items listed in the table above when related to injuries and accidents. This can include such incidents as:

  • Torn ligaments
  • Broken bones
  • Bite wounds
  • Cuts
  • Lodged foreign objects
  • Toxic ingestions

The Accident Only plan also covers the cost of microchipping your pet.

Preventative Care Add-On Plans

Once you choose your basic policy, you have the option to add one of two Preventative/Wellness Care plans shown in the table below. Included are the maximum amounts that Prudent Pet will pay each year for that specific routine care.

 Prime Preventative CareBasic Preventative Care
Price Per Month$24.95$9.95
Dental Cleaning or Spay/Neuter$150$100 (Dental Only)
Wellness Exam$50$50
Health Certificate$25N/A
Flea/Heartworm Prevention$25N/A
DHLPP Vaccine/Titer or Feline FVRCP Vaccine/Titer$25$20
Rabies or Lyme Vaccine/Titer or Feline FIP Vaccine/Titer$25$20
Bordetella Vaccine/Titer$25N/A
Fecal Test$25$20
Heartworm Test or Feline FELV Test$25$20
Blood Test$25N/A
Total Annual Benefits$450$250

Pricing Quotes

From the options below, Prudent Pet lets you choose your deductible, annual payout, and reimbursement amount from the options listed in the table below. What you select helps determine your monthly cost.

Deductible OptionsPayout OptionsReimbursement Options

Pricing is based on your pet’s details. Visit Prudent Pet’s website for a quote specific to your pet. Then use our pet insurance quote form to see how it compares against other providers.

Coupon Code

Looking for a Prudent Pet promo code? Prudent Pet offers discounts to military and veterinarians and their staff.

How Does The Claim & Reimbursement Process Work?

Prudent Pet uses a “copay then deductible” reimbursement method. This is calculated in the following way:

  • (Eligible vet expenses x Reimbursement percentage) – Remaining annual deductible = Reimbursement amount

What’s Our Final Verdict?

While Prudent Pet has some impressive coverage, it comes at a higher price than the industry average, from what we found. We’ve also seen varying customer feedback about their reimbursement process — many say it’s fast, but some complain about long wait times. And since Prudent Pet is a relatively new company, we’d like to see them establish more history before we consider them a top contender in our rankings.

If you’re not sure if Prudent Pet is the best fit for your pet insurance needs, you’ve got lots of options. See our top picks for pet insurance to see how Prudent Pet compares.

The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

Disclaimer: Information regarding insurance company offerings, pricing, availability, and other contract details are subject to change by the insurance company at any time and are not under the control of this website. Information published on this website is intended for reference use only. Please review your policy carefully before signing up for a new insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes in this article.

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