Badlands Ranch Dog Food Review: Is Superfood Complete Worth It?

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Katherine Heigl with dog outdoors

You likely know Katherine Heigl as an American TV and movie actress, but did you know she’s also a staunch animal activist? Her passion for animal welfare drove her to launch a healthy new dog food brand, called Badlands Ranch, in 2022.

Featuring all-natural, air-dried, and whole-food ingredients, Badlands Ranch Superfood Complete has quickly exploded in popularity. What’s the lowdown on this grain-free formula the company says “contains some of the healthiest foods on Earth?” Is it worth all the hype? And more important, is it the best diet for your pup?

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Badlands Ranch Dog Food Review

badlands ranch dog food logo

Product Name: Badlands Ranch

Product Description: Badlands Ranch offers all-natural, air-dried premium dog food and freeze-dried treats.


We recommend Badlands Ranch if you prefer a grain-free premium diet for your fuzzy sidekick — and if you can afford the extremely expensive price tag. 

Our team rates dog food based on several factors, including variety, nutritional value, pricing, customer feedback, customer support, and more.

Overall Score



  • Whole-food ingredients with no preservatives or fillers
  • Free of wheat, soy, corn, potatoes, and dairy
  • Humanely raised beef and chicken
  • Also offers 100% freeze-dried beef liver, chicken, and salmon treats
  • 90-day money-back guarantee
  • Proceeds and food donated to animal shelters and no-kill advocacy organizations
  • Made in the USA
  • Subscribe & Save is available via our links


  • Very expensive
  • Only two formulas available (beef & salmon and chicken & salmon)
  • No grain-inclusive option
  • Only available in small 24 oz bags (about 8 cups of food)

Alternatives To Badlands Ranch

Looking for a more affordable option? Our experts have analyzed over a dozen dog food delivery services. Check out our top picks below or read our dog food delivery service comparison to learn more.
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Key Features

badlands range dog food two flavors
  • A healthy, shelf-stable option
  • Excellent nutritional balance and packed with protein
  • Doesn’t contain any grains, meat meal or by-products, fillers, or artificial preservatives
  • Food is slow-cooked at low temperatures in small batches and air-dried to preserve the nutritional content and freshness
  • Every purchase you make helps animals in need through a partnership with Heigl’s nonprofit, the Jason Debus Heigl Foundation
  • Badlands Ranch pledges $100,000 annually to support animal rescues and makes monthly food donations to shelters

Nutritional Analysis

Both Badlands Ranch Superfood Complete beef and chicken recipes are well-balanced, high-protein formulas with moderate levels of fat, fiber, and carbohydrates. The caloric content falls on the low end of regular commercial kibble, which typically consists of 325-600 calories per cup.

With an estimated 17% carbohydrate content, the chicken formula is much lower in carbs than many commercial kibble recipes, which contain 30-60% carbs, a majority of which are starches (grains such as wheat, rice, barley, oats, and corn). The beef recipe has an estimated 33% of carbs, so it falls on the low end of kibble carb content.

Also, for a high-protein air-dried/dehydrated dog food, both Superfood Complete formulas have slightly higher fiber and lower fat levels than many of its competitors.

Guaranteed Analysis

Crude Protein30% (min)38% (min)
Crude Fat14% (min)22% (min)
Crude Fiber 5% (max)5% (max)
Moisture 15% (max)15% (max)
Calories 326 kcal/cup370 kcal/cup

Badlands Ranch Dog Food Ingredients

Let’s break down these premium formulas’ ingredients so you know the health benefits for your furry friend. The first four ingredients of the beef formula are beef, beef liver, beef heart, and salmon, while the first five ingredients of the chicken recipe are chicken, chicken heart, chicken gizzards, chicken liver, and salmon.

These are all high-quality sources of protein and fat your active pup needs to thrive. Not only are organ meats rich in vitamins A, B, D, and E, copper, iron, phosphorus, selenium, and zinc, but they can also add a lot of meaty flavors (good for picky pups).

While both recipes are grain-free, they contains sweet potatoes, pumpkin, carrots, broccoli, and blueberries, all healthy complex carbohydrates that are easily digested and provide plenty of fiber and other nutrients. They’re also fortified with a blend of essential vitamins and minerals carefully chosen for optimal canine health.

Other “Superfood” Ingredients

  • Flaxseed: source of omega-3 and 6 fatty acids Docosahexenoic Acid (DHA) and Eicosapentaenoic acid (EPA) that support brain and eye development and skin, coat, joint, and immune health
  • Chia seeds: rich in plant protein, fiber, antioxidants, omega fatty acids, calcium, potassium, magnesium, manganese, zinc, and phosphorus
  • Lion’s Mane mushroom (Hericium erinaceus): promotes digestive, immune, heart, and cognitive health, helps the body better metabolize fat, reduces inflammation, and includes many vitamins and minerals
  • Ginger & turmeric: natural antioxidants that have anti-inflammatory properties, making them good additions for your pup’s cell and joint health

Note: We’d like to see more specific information on their website about where they source the ingredients, where they make their food, and the quality-control measures the company employs. However, Badlands Ranch does say they only work with suppliers committed to the humane treatment of animals.

Have There Been Any Badlands Ranch Dog Food Recalls?

A pet food recall typically occurs when there’s a potential risk of contamination or another issue that causes the food to not meet quality standards. Recalls are issued either by the U.S. Food & Drug Administration (FDA), which governs pet food standards, or voluntarily by the brand themselves. Badlands Ranch hasn’t had any food recalls to date, but it’s only been on the market since late Summer 2022.


Badlands Ranch offers discounts if you purchase 3 or 6 bags of dog food or treats at once. Shipping is free on orders over $50.

Badlands Ranch Superfood Complete

Superfood Complete’s beef and chicken recipes are the same price. Our readers get a substantial discount by using our link. And if you opt for Subscribe & Save (received once per month) you can receive an even larger discount with our link.

Number Of 24-oz BagsPrice For Our Readers
(Subscribe & Save)
Price For Our Readers
(One-Time Purchase)
Regular Price

How Much Should I Feed My Dog?

The feeding guide below shows how much Superfood Complete Badlands recommends you give your dog based on their weight.

Weight Of DogAmount Of Food Per Day
5 lbs.1/2 cup
15 lbs.1 1/4 cups
20 lbs.1 1/2 cups
30 lbs.2 cups
40 lbs.2 1/2 cups
50 lbs.3 cups
60 lbs.3 1/2 cups
70 lbs.4 cups
80 lbs.4 1/3 cups
90 lbs.4 2/3 cups

Badlands Ranch Superfood Bites

badlands range dog treats three flavors

These bite-sized treats are made with one single freeze-dried ingredient: raw beef liver, chicken breast, or wild salmon.

  • 1 4-oz bag: $19.99
  • 3 4-oz bags: $50.97
  • 6 4-oz bags: $95.94

Badlands Ranch Coupon Code

Canine Journal readers receive a large discount for one-time purchases and subscriptions. With a subscription you can save up to 60% off Badlands Ranch. Use this link to get started.

What’s Our Final Verdict?

Visit Badlands Ranch Website

We recommend Badlands Ranch if you prefer a grain-free premium diet for your fuzzy sidekick — and if you can afford the extremely expensive price tag. However, the high cost certainly doesn’t seem to be deterring many pup parents, as evidenced by the high demand and overwhelmingly positive customer reviews we’ve seen online.

If you’re still exploring other types of healthy dog food, be sure to read our reviews of the best dog food delivery services, including personalized fresh meals, all-natural kibble, and dehydrated dog food. You may also want to check out our article on the best dog foods for most diet types, ages, health issues, and more.

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The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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